Watch Super Bowl XLIII for an A6 & Jason Statham Ad
Yet another reason to check out Super Bowl XLIII LIVE from Tampa Florida this Feb 1st – a 60 second spot featuring action star Jason Statham and the all new Audi A6! Statham stars in the Transporter film series as a retired Special Forces officer who delivers sensitive human packages via his Audi A8. 2009′s ad will feature Statham jumping through time in chase scenes inspired by classic action films, looking for the perfect getaway vehicle. He eventually comes upon the new supercharged A6.
This is the second year in a row Audi will run a Super Bowl ad, but will be the first one featuring Statham. Details in the press release below.
Official Audi Press Release:
Audi’s new Super Bowl ad, “Chase,” defines luxury for the new era
- 60-second creative will star Jason Statham
- Spot will include new supercharged Audi A6 luxury sedan
- Audi is advertising in the Super Bowl for the second year in a row
HERNDON, Va., Jan 21, 2009 – Audi aims to create as much on-screen excitement in its second Super Bowl ad as the players create on the field. Inspired by iconic Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the “Transporter” series, “Snatch” and “The Bank Job,” rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6, the company’s redesigned, mid-sized luxury sedan. This ad will mark Jason Statham’s first time doing a Super Bowl commercial.
In 2008, Audi placed old luxury on notice with its first Super Bowl ad in nearly 20 years. This year’s spot is a high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. Audi chose this trip through history as the theme for its Super Bowl ad to send the message that, in the luxury automotive marketplace, Audi is the most progressive choice.
The new supercharged A6 is the latest in the line of successful new products Audi has introduced in recent years, including the stunning R8 sports car, the A5, the A4 and the TTS, as well as the upcoming Audi Q5 crossover, which will be introduced in the spring of 2009. These models combine to form one of the industry’s most complete and compelling product line-ups. Audi engineers its products to meet the needs of its consumers now and in the future, ensuring that while fads may come and go, Audi is here to stay.
“After an exceptional last two years, the Audi brand has experienced unprecedented growth, not just in sales, but in awareness and excitement,” said Scott Keogh, chief marketing officer, Audi of America. “Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period.”
“In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer,” said Statham. “I am thrilled to be affiliated with a company I so believe in on the biggest stage in American television.”
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles. The agency painstakingly recreated different eras in American history with costuming, lighting, film stock and period-specific automobiles to create a stunning depiction of the different eras explored in the ad.
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Jan 31st, 2009 at 8:14 am
[...] early this Saturday (anytime we get up before noon on a weekend is early) to bring you the leaked Audi A6 Super Bowl Ad starring Transporter’s Jason Statham! Now all we want is to check out this spot on a 50 inch [...]