This clip not only humanizes the experience of building an automobile – it turns such a process into creating a work of art. Ask any Audi Driver – they’ll tell you each car is a masterpiece. Jürgen gracefully sketches out the future A1 prototype – comparing its look to a sprinter at the ready-stance, about to take off.

“Ready to take off” but not actually going anywhere is accurate when we read hypothesis about what A1′s undercarriage will contain: engines expected to power the new compact include, on the petrol/gasoline side, a 1.2 liter with 86 hp, a 122 hp 1.4 liter, and a turbo 1.4 liter with 170 hp. Diesel offerings are likely also taken from VW’s stable of powerplants, such as the 1.6 liter with 90 hp and the 2.0 liter TDI with 140 hp.

Audi released some sexy concept sketches of the new A1 Sportback, which will be revealed at the upcoming Paris Motor Show. The A1 Sportback concept has an overall length of 12 feet – making this sexy, sporty Hatchback the little cousin of the larger A3 Sportback, which measures in a 14. And it retains the massive, attractive grill, boasting the quatro-rings. Looks like you’ve got room for four plus a small trunk space – but it seems as if people who drive hatchbacks don’t really worry themselves with cargo room.

Under the hood Audi has blessed A1 with a 150 HP 1.4-liter TFSI engine with a 27 horse power hybrid drive. This spare hybrid power gives the A1 an extra shot of 110 lb-ft of torque. This Sportback can pump itself 0-to-60 in about 7.9 seconds. Inside, Audi’s A1 Sportback contains a rounded dash with circular trim. Vents and gauges are complete circles – bringing your driving experience full circle. Oh Audi – so witty!