The “Big Game” (because apparently you have to pay for the term “Super Bowl” …whoops) is right around the corner, and Audi’s begun their commercial teasers once again. Last year’s ad started just as play-offs ended, but not all made it to television. With social media, companies are now able to tease their products, and Big Game ads, well before the actual event.

This year’s barrage of car commercials will be unmatched, and only topped by next year’s. But for now, check out Audi’s preview of Super Bowl Sunday!

Super Bowl XLVI will be live on Sunday, February 5, 2012.

The icicle Audi, trapped under a frozen block in Manhattan’s East Village, has become the symbol of Winter 2011. From TV networks to websites, blogs and newspaper (a cover story even!) Audi’s frozen ride shows us just how brutal mother nature can be.

Source: Gothamist