Audi Exhibit Almost Burns Down 2010 NAIAS
Audi likes to make a scene during public appearances, but starting a fire that threatens to burn down the entire 2010 Detroit Auto show is going a bit too far. Don’t worry, the $100,000 sports cars are safe – this was not a towering inferno. But the blaze did originate at Audi’s exhibit for 2010 North American International Auto Show at the Cobo Center.
According to World Car Fans: Attendee Karen LaDucer told the Detroit Free Press that she saw the blaze coming from the ceiling along the Audi exhibit. Audi’s team were able to get show visitors out of harm’s way, while simultaneously moving their vehicles. Amongst the cars was the Audi R8 Spyder, a $175k sports car.
“The Audi employees tried moving people off the floor, and started moving the cars,” Ohio University student Kelly Strong told the newspaper. “The flames really spread fast. They did a good job making sure people got out of there.”
Investigators believe the fire started above the Audi stand amongst the lighting and scaffolding. After evacuating the convention center, attendees were allowed back in by 5:30pm.
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