Audi A2 Will Bust Hatchback Market Open

Audi A2 Will Bust Hatchback Market Open

Audi is hoping to attack the American Market with the all new Audi A2 Hatchback, shown here in concept form. With the recent success of other Hatchbacks and crossover vehicles, it seems the American public really wants to have a sedan-sized sporty car (or coupe) with added style and trunk capacity of a 5-door. But can the Audi engineering and design teams bring an all new twist to an age old vehicle idea?

World Car Fans Rendering

World Car Fans Rendering

“It’s bigger than the Up [concept] – at least as big as the A1, but with a different body style,” Audi research head Michael Dick said, indicating the use of “a group platform of the next generation. For now the A2 has our priority,” Dick said, “and we also have to introduce the A1. It would have to be different from the VW and would clearly have to be premium. We are looking with interest to Toyota and what it is doing with the iQ. It also wants to be premium.”

Audi A2 Concept

Audi A2 Concept

He also said the vehicle would “be recognizable as an A2 but very different from the old [European] car.” The exec suggests a conventional version as well as an electric version could be released at about the same time. The upside means Audi will do their best to make sure the A2 is a longer-lasting product than the original generation. What’s the downside? A2 will not launch anytime this year – here or abroad.

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